Zap Blog

Many companies profess to be eco-friendly, but how many can prove that they actually practice green marketing? Being environmentally friendly is at the forefront of many brand’s minds, and in a time wrought with issues including the effects of global warming and the impact of plastic in our oceans, it’s...

Each year we see the emergence of brand new graphic trends as brands and companies tussle to capture the attention of their clients and customers. They look to introduce new colours and prints as a means of refreshing their designs and catching the eye, and with so many companies mixing...

  Similarly to when we gesture or use facial expressions while talking to one another, the typography used in our print and designs is able to reflect different tones and emotions to the reader. Getting your choice of fonts right is just as important as picking the right colours and...

The world of merchandising can open up a whole new stream of revenue for your business. If you’re a pretty established brand and you’re looking to promote your business and get your image and brand message out there, creating characters can be a great means of connecting with your customer...

Instagram users are more likely to post on New Years Eve than Christmas Day, research has found.  It seems social media users would rather post about ringing in the New Year than their festive activities.  The research looked at the number of photos posted with the hashtags #christmasday and #newyearseve,...

Colour variations in printing We use digital printers to process your custom merchandise. Merchandise from each department is produced using different printers and different printing processes. This means that our products can have some, minimal colour variations when compared to each other. Our stickers for example, are printed on large...

Getting married is an expensive business; from the perfect wedding dress for the big day to the countless intricacies such as catering, flowers and entertainment - there can be plenty to keep on top of as well as a lot of expenditure.  It’s no surprise then, that many couples who...

Creating and selling products during the holiday season can be a stressful time, so making sure that you’re in gear before going ahead with your marketing efforts is incredibly important.   It definitely pays to be prepared during the festive period, and planning out creating and selling Christmas products will benefit...

Christmas is a fantastic time for companies both small and large to capitalise on the festive marketing fever. As December 25th rolls around, many businesses will design specialised Christmas packaging with a view to capturing the hearts and imaginations of customers new and old.  From the bevvies of Starbucks Christmas-themed...

Halloween is one of the most important dates in the marketing calendar, presenting an opportunity for both large and small businesses alike to capitalise on increasing their brand awareness and sales.  It’s always a good idea to prepare for this promotional window by readying your materials and capturing the imaginations...

In any walk of life, first impressions count. Whether that’s the first time you shake hands with a stranger or eating with your eyes as your much-anticipated plate of food arrives, we’re a species that often makes an initial judgement based on appearance.  It’s no surprise then that product presentation...

As green practices grow increasingly popular and awareness is raised on recycling and the effects that waste is having on the environment, sustainable companies are cropping up and shouting about their own business practices. One massive cause of waste lies with unused or discarded promotional materials, particularly card, paper and...

Setting up a business can be a daunting task. Once you’ve had your initial spark of inspiration to start selling your own products, there’s a whole world of other aspects to consider before you serve your first customer. If you’re looking to start selling your pins, keyrings or stickers online,...

Your logo should capture the essence of your business, letting your audience know exactly who you are. If you need a new logo, or you’re setting up a business for the first time, we’re going to look at how to create a logo that really stands out from the crowd!...

  This tutorial contains everything you need to know about creating custom button badges using Adobe Illustrator, Adobe Photoshop and PaintTool SAI. 1. Download our template   Click >> here << to download our badge templates.     2. Creating your badge designs Use the layers in our templates to create your...

So you’ve started a band, you’ve got your first tracks and you’re looking to book your first live shows - it’s an exciting time! One thing that bands need to consider from the ‘off’ is how they’re going to get themselves noticed and the easiest way to do it is...

Trade shows are a great place to show off your business and get people talking, but how do you ensure that it’s your stand that sticks in their memories at the end of the day? There are plenty of ways to attract the right people to your stand and get...

We flip the artwork on your side A of your custom printed clear acrylic charms so that your designs appear the correct way around once your charms have been produced. This blog post shows you how and why we do it, including a photo of the finished result!

Got a product you know people want to buy? Whatever you love to make, chances are there are people out there that are looking for your product and one of the easiest places to sell them is Etsy! Etsy has made it easy for crafters to sell their wares, the...

Custom charms are one of the most versatile merchandise options out there, but if need a helping hand as to how to use yours - we’re here to help. Using a wide range of materials including acrylic, wood and metal, we can create custom charms with your designs printed on...