Zap Blog

Despite people's best intentions, weddings are ordinarily pretty wasteful occasions. From copious amounts of squandered food to discarded decor and more, as a general rule of thumb, weddings don’t tend to be especially eco-friendly.  However, with the increase in environmental awareness across the world, particularly concerning the effects and usage...

Many companies are looking to either make the switch from their physical premises permanently or complement their existing business plan by investing in an online store. Thanks to the ease of online shopping, Internet sales have boomed over the last few years, and with plenty of relaxed return policies and...

Many companies profess to be eco-friendly, but how many can prove that they actually practice green marketing? Being environmentally friendly is at the forefront of many brand’s minds, and in a time wrought with issues including the effects of global warming and the impact of plastic in our oceans, it’s...

Each year we see the emergence of brand new graphic trends as brands and companies tussle to capture the attention of their clients and customers. They look to introduce new colours and prints as a means of refreshing their designs and catching the eye, and with so many companies mixing...

  Similarly to when we gesture or use facial expressions while talking to one another, the typography used in our print and designs is able to reflect different tones and emotions to the reader. Getting your choice of fonts right is just as important as picking the right colours and...

The world of merchandising can open up a whole new stream of revenue for your business. If you’re a pretty established brand and you’re looking to promote your business and get your image and brand message out there, creating characters can be a great means of connecting with your customer...

Christmas is a fantastic time for companies both small and large to capitalise on the festive marketing fever. As December 25th rolls around, many businesses will design specialised Christmas packaging with a view to capturing the hearts and imaginations of customers new and old.  From the bevvies of Starbucks Christmas-themed...

Halloween is one of the most important dates in the marketing calendar, presenting an opportunity for both large and small businesses alike to capitalise on increasing their brand awareness and sales.  It’s always a good idea to prepare for this promotional window by readying your materials and capturing the imaginations...

In any walk of life, first impressions count. Whether that’s the first time you shake hands with a stranger or eating with your eyes as your much-anticipated plate of food arrives, we’re a species that often makes an initial judgement based on appearance.  It’s no surprise then that product presentation...

Setting up a business can be a daunting task. Once you’ve had your initial spark of inspiration to start selling your own products, there’s a whole world of other aspects to consider before you serve your first customer. If you’re looking to start selling your pins, keyrings or stickers online,...

Your logo should capture the essence of your business, letting your audience know exactly who you are. If you need a new logo, or you’re setting up a business for the first time, we’re going to look at how to create a logo that really stands out from the crowd!...

So you’ve started a band, you’ve got your first tracks and you’re looking to book your first live shows - it’s an exciting time! One thing that bands need to consider from the ‘off’ is how they’re going to get themselves noticed and the easiest way to do it is...

Trade shows are a great place to show off your business and get people talking, but how do you ensure that it’s your stand that sticks in their memories at the end of the day? There are plenty of ways to attract the right people to your stand and get...

Got a product you know people want to buy? Whatever you love to make, chances are there are people out there that are looking for your product and one of the easiest places to sell them is Etsy! Etsy has made it easy for crafters to sell their wares, the...

Custom charms are one of the most versatile merchandise options out there, but if need a helping hand as to how to use yours - we’re here to help. Using a wide range of materials including acrylic, wood and metal, we can create custom charms with your designs printed on...

As a creator, you want to make sure that your fans can show their support for your YouTube channel - and what better way to do this than by offering them fun merch? Not only will your merch give followers something that they love to wear or display, but it...

Whether it’s rock, dance, country, rap or pop - one thing ties all great festivals together, epic merchandise! As festival-goers descend on your event, they want to make sure they have a good time and take home even better memories, so what better way to ensure they remember your festival...

If you’re organising a convention, chances are you’ve already thought about what your guests can expect to take away in their swag bags. Whether it’s a Comic-Con or a business event, guests love freebies and making sure you have enough to entice them in is part of any great marketing...

When you’re organising an event a big part of the experience is the merchandise that attendees can take away from it. Let’s face it, as good a line-up as your conference, convention or festival is - people are there for the SWAG. Whether it’s something useful to take away, something...

If you’re thinking about selling your own band merch, we have you covered. The reality of being a musician is that you need to look at additional revenue streams alongside the music, selling custom band merch at your shows is one of the easiest ways to do it - but...